The One Percent Life

written by Stuart Knight | October 9, 2014

I recently found myself enjoying a glass of wine and a nice meal with a friend while sitting on a bustling patio in Toronto. Our server was very friendly, outgoing and professional. Near the end of the meal, I noticed that she had a small tattoo of a clothing hanger on the inside of her wrist. Being the curious person that I am, I decided to ask about it.

She told us that she had graduated from Humber College with a degree in business with a fashion major. I asked her if she was looking for work in this field and she said yes. I gave her my card and told her to send me her resume and that I would send it to a friend of mine who owns a large company in the fashion industry.

When she left the table, I leaned in close to my friend and whispered, “I’ll put a hundred dollars on it that she doesn’t email me.” My friend asked why and I explained that, over twenty years as an entrepreneur, I have given my card to thousands of people offering to help them out and that less than one percent had ever followed up.

Let’s just say it was lucky that I didn’t make that bet, because this young woman proved me wrong and emailed me the next day. I was shocked, but true to my word, I put her in contact with my friend in the fashion industry.

Within two days of that email, she had scheduled an interview with the company. There is a high likelihood that she will get a job with this company and knowing how successful they are, I’m confident that it will change the course of her life.

It’s amazing how far a little initiative will take you in life and even more amazing how few people take it. Did you know that of all the millions of people who watch videos on Youtube every day, only one percent of the viewers actually upload videos? That means ninety-nine percent of those on Youtube consume, while the other one percent create. I have to admit that after speaking to over one million people, I have learned that these statistics represent the way that most people approach their lives.

People constantly tell me they want to make more money, increase the size of their business, have a better job, meet the person of their dreams or lose a little weight. When I ask them what they are doing to make it happen, they often tell me they don’t know where to start. That’s when I tell them to start anywhere, because anywhere is a place and it will lead you everywhere.

I’ve learned there is a big difference between those who take initiative and those who don’t. Which one do you want to be? What kind of life do you want to have? What are you willing to do to make it happen? There’s a big difference between watching everyone else’s movies and making your own.

Stuart Knight is an acclaimed author and speaker and each year helps companies reach new levels of success by teaching them how to create powerful conversations with their customers, colleagues and clients. Learn more at

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