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The rise of the retail investor

With trillions of dollars injected into the global economy and restricted lockdown measures, people have increasingly turned to the stock market for excitement during the pandemic. This trend has been depicted in the recent GameStop saga as well as in the rise of Bitcoin, Special Purpose Acquisition Companies and Electric Vehicle Stocks trading.

A financial bridge over troubled water

Since the start of the pandemic, trillions of dollars have been injected into the global economy. This financial influx has been a lifeline for many businesses, and for people who have fallen on hard times through no fault of their own. It has also helped the world economy avoid another depression, as the funding is helping to bridge between pre- and post-COVID-19 worlds.

Despite its intended benefits, a portion of this money has been given to people who don’t really need it. We know this because during the pandemic, the savings rate (personal savings as a percentage of disposable income) has skyrocketed to levels not seen in fifty years in the U.S. Many are indeed better off financially than they were a year ago. No doubt, there remains a lot of pent-up demand for services and experiences that we cannot access under lockdown, and a lot of the cash sitting on the sidelines will be spent once our economy fully opens again. This is a big reason why we are positive on the economy today.   

The stock market is the new Vegas

Not all of the increased savings are going into bank accounts. Increasingly, people have turned to the stock market for excitement. According to, retail trading (trades executed by individuals for their own accounts) now makes up 20% of all U.S. stock orders vs. 15% pre-pandemic. This is a huge increase in a short period of time, and it makes sense. To paraphrase a recent comment from a client with regards to his “fun” money, “Since I can’t go to Las Vegas, I’m bringing Las Vegas to my TFSA”.

The rise of the retail investor isn’t necessarily a bad thing, but it has been a contrary indicator in the past. For instance, equity mutual funds saw massive inflows in the late stages of the tech bubble in 2000, just before the market crashed. We don’t see a stock market bubble today – in fact, we’re quite positive on equity markets – but we are seeing a lot of signs of froth in certain areas, and an increased level of risk-taking. Some examples include:

  • GameStop – A chatroom of day traders on, called WallStreetBets, banded together to bid up beaten-down old economy stocks such as GameStop. The result was a huge amount of gambling and speculation that drove GameStop from under $20/share at the start of 2021 to around $350/share by January 27. The move forced some large hedge funds to take massive losses. Some retail investors had large gains, but only if they had bought early and sold in time. The stock was trading around $60/share as of this writing. Undoubtedly, most individuals who got caught up in the story lost money rather than making a fortune.

  • Bitcoin – This cryptocurrency had a meteoric rise in 2020. Why? It’s hard to say. One theory is that it’s due to its gold-like qualities (safe haven in an uncertain world). Another theory is that with the continued digitalization of our economy, it will increasingly be used as an actual currency. But one has to ask: what use is a currency that has massive moves in value – both up and down – on a daily basis?

  • Special Purpose Acquisition Companies (SPACs) – These are often called “blank cheque companies”. A SPAC raises capital to go public without any actual business because it’s simply a shell. Once public, these companies typically have two years to deploy the capital by acquiring a business. Around $85B was raised in SPACs in 2020. So far in 2021, the number is over $20B. That’s more than $100B being given to these companies in return for the promise they will eventually acquire a business. This number was less than $5B just four years ago.

  • Electric Vehicle Stocks – Shares rose 10x in 2020 as investors got on board with renewable energy. Certainly, the election of Democrats in the U.S. has helped drive this story forward. The future is bright for some of these companies, but is it really 10x brighter than it was a year ago? Extremely unlikely.

Speculation vs. disciplined strategy: headlines don’t tell the full story

With a lot of cash in the system, very low interest rates and reasonable household debt levels, it’s no wonder we’re seeing an increase in speculation in certain market segments. We pay attention to these trends but as long-term investors, we stay focused on what has proven to build wealth over time: solid financial plans, diversification and a focus on valuation. 

Unfortunately, there are no shortcuts. It’s very difficult to get rich quickly by investing in the stock market, but it’s very easy to get poor. Those who make big bets and win are eager to talk up their success and make for great headlines. But they are the exception. Those who make big bets and lose are usually much quieter and, unfortunately, are much more common.

Scott Blair, 
Chief Investment Officer, CWB Wealth Management

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These articles are for general informational purposes only. Please obtain professional advice before taking any action based on this information. No endorsement or approval of any third parties or their advice, information, products or services should be implied by any references to third parties contained in any article. Trademarks cited in these articles are the respective properties of their owners.

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